ELEVATE Strategic Partner webinar – Plastic recycling in Asia: essential insights for packaging and product strategies

  • November 12, 2020
  • 7am (GMT) 3:00 pm (HKT)

With around 60 percent of marine plastic debris entering the ocean from just five countries in Asia, brands need to make sure that their packaging and product strategies take into account the realities of local plastic recycling value chains.  COVID-19 has exacerbated challenges in Asia’s recycling industry and led some brands to reconsider their sustainable packaging and product efforts. In the long run, however, brands need to respond to continued pressure from consumers and legislators towards more environmentally friendly solutions. While sustainability goals might need to be balanced with stringent hygiene requirements, they will remain a critical differentiator. Join our market experts from GA Circular and Heng Hiap to learn about:

  • Key elements of the plastic recycling value chain in Asia and COVID-19 impacts
  • Latest insights into waste collection coverage and recycling rates in key Asian markets
  • Essential guidance on effective brand strategies that are based on validated sustainable practices, build local capacities, and support vulnerable livelihoods.

Speakers

Seah Kian Hoe

Founder and Managing Director, Heng Hiap Industries (HHI)

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Laura Allen

Co-Founder & Chief Operating Officer, GA Circular

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