Genevieve Hilton, Head of External Communications and Corporate Citizenship Asia Pacific, BASF

Genevieve Hilton has worked in corporate affairs and sustainability in Asia Pacific since 1994, primarily in Vietnam and Hong Kong. She has worked at BASF since 2008. In her current role she is responsible for stakeholder engagement, crisis readiness, corporate citizenship (non-profit activities), online communications, media relations, sustainability reporting, corporate publications, and channel management for 18 markets in the Asia Pacific region. Prior to joining BASF, she was most recently Senior Vice President, Client Services, at Ketchum Greater China. She is also Vice President, Professional Development for the Hong Kong Chapter of the International Association of Business Communicators, and is the recipient of the IABC Excellence Award for contribution to the communications profession in Asia Pacific.