Crisis Preparedness for CSR & Communications Professionals in the Age of Social Media

Managing crises and safeguarding brand reputations is increasingly challenging in our social networks.  SONAR is Ruder Finn’s Social Media Crisis Simulation, designed to help brands’ communications, CSR and sustainability professionals develop skills to manage crises in the age of social media. The multi-language, multi-channel training platform replicates the dynamic environment of a real-life crisis scenario, and tests participants in all aspects of crisis management in an authentic, immersive and secure environment. Space in this hands-on, interactive simulation is limited to 20 people.

Key features of SONAR:

• SONAR is designed for regional or worldwide, large-scale delivery as it is a language-agnostic online platform that is hosted on a secure server
• Real-time scrollable display of incoming messages from general public and key stakeholders
• Realistic and precise replication of training assets including news sites and articles, social media posts, TV interviews, and corporate websites
• Experienced crisis experts from Ruder Finn will lead and guide the simulation, and provide detailed evaluation of participants’ performance

Strategic partners of CSR Asia will receive priority registration and a 20% discount on the training fee for this special session run by an external trainer.