Webinar – The Role of Segmentation for Program Effectiveness
Prioritizing investment and engagement with suppliers
In this webinar we discuss how a segmentation exercise is the starting point for prioritizing investment and engagement with suppliers. Segmentation is an approach to better understand and engage with the supply base.
For decades responsible sourcing programs have focused on completing social audits of factories, farms, warehouses and other sites in your supply chain. This traditional approach can ultimately result in limited insight when we utilize only the top-down, compliance lens.
Segmentation leverages data to help assess risk and influence with individual sites, which then allows better program design with greater ROI and impact. The result is an effective and efficient program that drives continuous improvement and impact.
ELEVATE’s Erin Lyon, Beth Holzman, and Jennifer Clarke explore the process of segmentation – demo both an online and offline approach to show the impact of a best practice program design that comes from a segmentation logic.