Protecting your brand reputation in the age of social media

  • Published: 12 July 2018
  • Author: Mabel Wong

In today’s increasingly connected and social world, brands are under pressure to protect their reputation and mitigate reputational risks, while they face greater public scrutiny and consumer advocacy. With the ease of sharing on digital platforms, a brand’s reputation can be obliterated in minutes, if an incident is managed improperly. As they say, if you fail to plan, you plan to fail.

Ruder Finn and CSR Asia are proud to offer the SONAR Crisis Simulation experience as part of an exclusive pre-CSR Asia Summit training session on 17 September 2018.

Developed by Ruder Finn’s digital arm RFI, SONAR is an immersive crisis simulation experience designed to help brands develop the skills to manage crises at the cross-section of social and mainstream media. The multi-language, multi-channel training platform replicates the dynamic environment of a real-life crisis scenario.

Over two hours, we will put 20 participants through a simulated crisis, where they must work as a single team at a fictitious company, testing their skills in all aspects of crisis management, in an authentic, immersive and secure environment. There will be simulated mainstream news, broadcasts, as well as social media feeds, all occurring in real-time and interactively with the participants.

There might even be a surprise or two to mimic the unpredictable nature of the real world.

As only 20 people can participate, seats are limited.

CSR Asia’s Strategic Partners will have priority in registration, as well as a 20% discount for the pre-Summit training session.

To register, please click here.

SONAR allows participants to post simulated public statements on any of their channels:

Ruder Finn media experts craft compelling news articles to provide participants with a realistic experience:

Simulated news are published on a South China Morning Post website replica, within a realistic media environment:

SONAR displays all simulated social and online commentary around the crisis, creating additional pressure from public stakeholders: