Craig Griffin

Channel Partner, EcoMatcher

Over 20 years global experience in market research and insight, most of it in Asia and based out of Thailand since 2005. After leadership roles in Top 5 agencies, I decided to set up my own consultancy FUEL, based out of Thailand. FUEL specialises in qualitative research, cultural insight, consultancy (workshops, training, report writing) and fieldwork.

I am passionate about keeping abreast of new thinking within market and social research and have taken on voluntary roles with ESOMAR and the Thailand Market Research Society to allow me to share my knowledge and experience. I also like to write about market research and frequently speak at Conferences and Events. I was the co-editor of Thailand 2020: 10 Principles for Marketing Success.

I am also interested in a range of sustainability related issues and have chosen to partner with a social business EcoMatcher to support their goal of planting 1 billion trees by 2025, through working with businesses to integrate tree-planting into their business.

I particularly welcome connections with anyone working in market or social research, development or sustainability related fields. I enjoy collaborating with other small business owners.

CSR Asia Summit 2019: Speakers