Maren Barthel

Maren Barthel

Director, Strategic Account Development, ELEVATE

Maren is Director, Strategic Account Development, based in ELEVATE’s Hamburg, Germany office. Working closely with European brands and retailers, Maren is expanding the ELEVATE business in Germany and helping customers optimize their supply chain responsible sourcing programs and drive improved performance throughout the value chain.

Prior to joining ELEVATE, Maren worked with CBR Fashion Holdings as Head of CSR and Sustainability with focus on the development and implementation of a sustainability roadmap. Regular visits to all relevant buying markets including stakeholder management and lobbying in these countries were also part of her job. Before CBR, Maren was based in Istanbul between end 2009 and September 2015. She was involved in the German Alliance for Sustainable Textiles and others as well as the implementation of the Otto Group social program in sourcing countries. Previously she was with the Otto Group in Shanghai where she was responsible for the development and implementation of audit and capacity building.

She first moved to Shanghai in 1994 to establish and manage the first buying office for Karstadt/ Neckermann/ Hertie in mainland China after worked in the buying office of Karstadt AG in 1993 to build up the China-direct business. She built up the CSR department for KarstadtQuelle, and in this capacity also contributed to the development of the BSCI.

Maren studied sinology, politics and economics in Trier, Germany and in Taipei.


The ELEVATE Leadership Series – Hamburg: Speakers